Insights for Rocky Brands, Inc.
NASDAQ: RCKY
09 - Losing Steam - less profitable & can fund turnaround

Based on PEG Ratio: Unknown
Today's Price
updated on:
13.46 (-1.75%)
Open 13.7 (-1.75%)
High (Upside %) 13.98 (3.86%)
Low (Downside %) 13.37 (0.67%)
P. Close 13.7 (-1.75%)
Open-High % 2.04%
Open-Low % 2.41%
Low-High % 4.56%
Previous Data

RCKY is a Stock listed in the US on the NASDAQ under the ticker 'RCKY'

Company Summary

Business Units or Product Lines

Rocky Brands, Inc. operates in the footwear and apparel industry with key product lines including outdoor, work, western, duty, and military footwear. The company markets these products under a portfolio of brands such as Rocky, Georgia Boot, Durango, Lehigh, and Michelin footwear.

Business Models for Each Product Line

Rocky Brands generates revenue primarily through the manufacture and sale of branded footwear and apparel. Revenue streams include wholesale to retailers, direct-to-consumer sales through e-commerce and company-owned retail locations. Major expenses for the company are related to manufacturing, material costs, marketing, and distribution.

Future Opportunities for Growth

The company could see growth by expanding its e-commerce platform, increasing its international market presence, and leveraging brand loyalty in niche markets like work and outdoor apparel. Innovations in product design and sustainable materials could also drive future growth.

Potential Major Risks

Potential risks include supply chain disruptions, increased competition in the footwear industry, and volatility in material costs. Economic downturns could impact consumer spending, and reliance on a limited number of key customers poses a revenue risk. Regulatory changes and tariffs on imports are also potential threats.

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Also read: https://finance.yahoo.com/RCKY/profile

Basic Stats
Market Cap-Display Market Cap-Actual Market Cap Enterprise Value-Display Enterprise Value-Actual Enterprise Value Trailing P/E Price/Sales Price/Book Enterprise Value/Revenue Enterprise Value/EBITDA Profit Margin Operating Margin Return on Assets Return on Equity Revenue-Display Revenue-Actual Revenue Quarterly Revenue Growth EBITDA-Display EBITDA-Actual EBITDA Diluted EPS Quarterly Earnings Growth Total Cash-Display Total Cash-Actual Total Cash Total Debt-Display Total Debt-Actual Total Debt Total Debt/Equity Current Ratio Operating Cash Flow-Display Operating Cash Flow-Actual Operating Cash Flow Levered Free Cash Flow-Display Levered Free Cash Flow-Actual Levered Free Cash Flow % Held by Insiders % Held by Institutions
100.0 mn 95820000.0 0.1 230.0 mn 227140000.0 0.23 8.45 0.21 0.41 0.5 5.5 2.51% 9.77% 4.68% 5.00% 450.0 mn 453770000.0 0.45 1.70% 50.0 mn 45320000.0 0.05 1.52 -28.50% 0.0 mn 3720000.0 0.0 140.0 mn 135050000.0 0.14 0.5815 2.73 50.0 mn 52760000.0 0.05 40.0 mn 43390000.0 0.04 6.81% 73.12%

source:https://finance.yahoo.com/RCKY/key-statistics

Upside-Downside Spread
Key Weighted 5D 1M 3M 6M 1Y 3Y 10Y
Upside % (high) 58.67% 9.58% (14.75) 36.33% (18.35) 94.9% (26.2338) 126.15% (30.44) 198.22% (40.14) 210.48% (41.79) 412.63% (69)
Downside % (low) 10.88% 8.54% (12.31) 11.37% (11.93) 11.37% (11.93) 11.37% (11.93) 11.37% (11.93) 12.48% (11.78) 28.16% (9.67)
Spread % 47.78% 1.04% 24.96% 83.53% 114.78% 186.85% 197.99% 384.47%

RCKY's price used for computing the stats is 13.46 as on date

Cumulative Return Percent
Key Today 5D 2W 1M 3M 6M 1Y 3Y 10Y
Last Price-Trend PrevClose -1.75% 4.83% 0.52% -25.01% -45.11% -54.12% -49.32% -67.29% -35.84%
Last Price 13.46 13.46 13.46 13.46 13.46 13.46 13.46 13.46 13.46
Trend-Previous Close 13.7 12.84 13.39 17.95 24.52 29.34 26.56 41.15 20.98

RCKY's symbol cumulative return percent is computed basis data from date

Return Velocity
5D 2W 1M 3M 6M 1Y
5D window
Metric Mean Median Stdev
Overall 6.42% 13.66 6.82% 13.72 4.6% 12.78 14.55
Up 7.16% 13.76 7.4% 13.79 4.44% 12.91 14.61
Down -2.06% 12.58 0% 12.84 2.91% 12.02 13.14
5D Opportunity:
returns: 4.83% (13.82%), p.close: 12.84
entry: 14.61, exit: 14.55, min.ret: 0.44%
Using: 5D trend, 0 Days Left
Metric Mean Median Stdev
Overall -2.66% 12.5 -2.71% 12.49 10.65% 10.45 14.55
Up 4.51% 13.42 3.41% 13.28 4.92% 12.47 14.37
Down -7.55% 11.87 -7.4% 11.89 6.71% 10.58 13.16
5D Opportunity: SELL-APPROACHING
returns: 4.83% (11.9%), p.close: 12.84
entry: 14.37, exit: 14.55, min.ret: -1.26%
Using: 5D trend, 0 Days Left
Metric Mean Median Stdev
Overall -6.11% 12.05 -5.13% 12.18 9.64% 10.2 13.91
Up 2.99% 13.22 1.62% 13.05 3.75% 12.5 13.95
Down -8.92% 11.69 -7.41% 11.89 7.67% 10.22 13.17
5D Opportunity: SELL-APPROACHING
returns: 4.83% (8.61%), p.close: 12.84
entry: 13.95, exit: 13.91, min.ret: 0.25%
Using: 5D trend, 0 Days Left
Metric Mean Median Stdev
Overall -3.83% 12.35 -2.23% 12.55 7.88% 10.83 13.87
Up 2.35% 13.14 1.05% 12.97 3.13% 12.54 13.74
Down -6.07% 12.06 -3.68% 12.37 6.45% 10.82 13.3
5D Opportunity: SELL-APPROACHING
returns: 4.83% (7.05%), p.close: 12.84
entry: 13.74, exit: 13.87, min.ret: -0.88%
Using: 5D trend, 0 Days Left
Metric Mean Median Stdev
Overall -2.58% 12.51 -1.41% 12.66 8.11% 10.95 14.07
Up 2.69% 13.19 1.68% 13.06 3.09% 12.59 13.78
Down -5.13% 12.18 -2.93% 12.46 6.63% 10.9 13.46
5D Opportunity: SELL-APPROACHING
returns: 4.83% (7.32%), p.close: 12.84
entry: 13.78, exit: 14.07, min.ret: -2.11%
Using: 5D trend, 0 Days Left
Metric Mean Median Stdev
Overall -0.95% 12.72 -1.08% 12.7 8.58% 11.07 14.37
Up 3.69% 13.31 2.29% 13.13 4.99% 12.35 14.27
Down -4.52% 12.26 -3.0% 12.45 5.69% 11.16 13.35
5D Opportunity: SELL-APPROACHING
returns: 4.83% (11.17%), p.close: 12.84
entry: 14.27, exit: 14.37, min.ret: -0.67%
Using: 5D trend, 0 Days Left
2W window
Metric Mean Median Stdev
Overall -16.3% 11.21 -18.98% 10.85 12.57% 8.68 13.73
Up 2.4% 13.71 1.49% 13.59 3.06% 13.1 14.33
Down -21.24% 10.55 -22.89% 10.33 8.29% 8.88 12.21
2W Opportunity:
returns: 0.52% (6.99%), p.close: 13.39
entry: 14.33, exit: 13.73, min.ret: 4.14%
Using: 2W trend, 0 Days Left
Metric Mean Median Stdev
Overall -13.57% 11.57 -11.81% 11.81 10.73% 9.42 13.73
Up 1.76% 13.63 1.19% 13.55 2.26% 13.17 14.08
Down -16.4% 11.19 -16.77% 11.14 9.64% 9.26 13.13
2W Opportunity:
returns: 0.52% (5.14%), p.close: 13.39
entry: 14.08, exit: 13.73, min.ret: 2.5%
Using: 2W trend, 0 Days Left
Metric Mean Median Stdev
Overall -7.6% 12.37 -6.01% 12.59 11.18% 10.13 14.62
Up 2.94% 13.78 1.17% 13.55 4.11% 12.96 14.61
Down -10.81% 11.94 -8.34% 12.27 8.98% 10.14 13.75
2W Opportunity:
returns: 0.52% (9.11%), p.close: 13.39
entry: 14.61, exit: 14.62, min.ret: -0.06%
Using: 2W trend, 0 Days Left
Metric Mean Median Stdev
Overall -5.48% 12.66 -3.82% 12.88 10.85% 10.48 14.84
Up 3.4% 13.85 2.2% 13.68 3.74% 13.09 14.6
Down -8.85% 12.2 -5.57% 12.64 9.26% 10.34 14.06
2W Opportunity:
returns: 0.52% (9.01%), p.close: 13.39
entry: 14.6, exit: 14.84, min.ret: -1.64%
Using: 2W trend, 0 Days Left
Metric Mean Median Stdev
Overall -1.98% 13.12 -1.33% 13.21 12.17% 10.68 15.57
Up 5.45% 14.12 3.27% 13.83 7.07% 12.7 15.54
Down -7.31% 12.41 -4.79% 12.75 8.08% 10.79 14.03
2W Opportunity:
returns: 0.52% (16.05%), p.close: 13.39
entry: 15.54, exit: 15.57, min.ret: -0.2%
Using: 2W trend, 0 Days Left
1M window
Metric Mean Median Stdev
Overall -23.4% 13.75 -24.56% 13.54 7.8% 11.65 15.85
Up 1.55% 18.23 0.74% 18.08 1.97% 17.7 18.76
Down -25.74% 13.33 -29.71% 12.62 8.41% 11.07 15.59
1M Opportunity:
returns: -25.01% (-38.35%), p.close: 17.95
entry: 11.07, exit: 11.65, min.ret: 5.27%
Using: 1M trend, 0 Days Left
Metric Mean Median Stdev
Overall -12.63% 15.68 -20.84% 14.21 15.18% 11.6 19.77
Up 4.94% 18.84 2.14% 18.33 5.65% 17.32 20.36
Down -16.82% 14.93 -21.78% 14.04 11.88% 11.73 18.13
1M Opportunity: BUY-APPROACHING
returns: -25.01% (-34.64%), p.close: 17.95
entry: 11.73, exit: 11.6, min.ret: -1.16%
Using: 1M trend, 0 Days Left
Metric Mean Median Stdev
Overall -10.33% 16.1 -11.32% 15.92 15.12% 12.03 20.17
Up 4.99% 18.85 2.62% 18.42 5.2% 17.45 20.25
Down -14.93% 15.27 -12.74% 15.66 12.46% 11.91 18.62
1M Opportunity: BUY-APPROACHING
returns: -25.01% (-33.63%), p.close: 17.95
entry: 11.91, exit: 12.03, min.ret: 0.94%
Using: 1M trend, 0 Days Left
Metric Mean Median Stdev
Overall -3.46% 17.33 -1.77% 17.63 17.73% 12.56 22.1
Up 8.59% 19.49 5.42% 18.92 10.8% 16.58 22.4
Down -11.73% 15.85 -7.15% 16.67 11.04% 12.87 18.82
1M Opportunity: BUY-APPROACHING
returns: -25.01% (-28.29%), p.close: 17.95
entry: 12.87, exit: 12.56, min.ret: -2.46%
Using: 1M trend, 0 Days Left

RCKY's symbol current price is 13.46 (-1.75%) as on . Yesterday's close was 13.7. It's return velocities are computed basis data from date .

Win Percent
Key Weighted 5D 1M 3M 6M 1Y 3Y
Open-High (> 1.0%) 82.82% 100% 68.18% 75.76% 76.52% 69.44% 65.34%
Open-Low (> 1.0%) 77.84% 80.0% 81.82% 69.7% 74.24% 73.02% 72.75%
Open-Close-Up (> 0.5%) 55.97% 80.0% 40.91% 39.39% 37.88% 38.49% 38.62%
Open-Close-Down (> 0.5%) 37.1% 20.0% 50.0% 46.97% 46.97% 47.62% 46.3%
Low-Close-Up (> 1.0%) 78.37% 80.0% 86.36% 68.18% 68.18% 67.06% 70.37%
High-Close-Down (> 1.0%) 78.88% 80.0% 81.82% 75.76% 71.97% 71.03% 72.49%

RCKY's symbol win percent is computed basis data from date